It is the season of lists. A time to reflect on the past year, analyze and make sure all your goals were met and you understand the results; A time to start planning, to make sure you apply the lessons you learned to make sure you are better able to meet your goals for the coming year. So we decided to take a look back over our year and share with you the top content for 2015 on CMOs and CX shared in our CMO Perspectives blog. Enjoy and happy holidays!
Top CMO Blog Posts Published on NICE.com Perfecting Customer Experience Blog
CMO Perspectives from 25th January 2015
It’s not just you. Competition among companies is getting fiercer and there is more performance pressure on CMOs that ever before. So what can you do? January’s post offered a few important suggestions. First, customer-centricity is more crucial than ever. Second, CMOs must collaborate with CIOs to integrate new technologies into their business. And third, keep abreast of the latest trends by reading industry blogs like our very own CMO Perspectives. This post featured:
- What the Financial Sector's Renewed Focus on Customer Service Can Teach Marketers [marketingprofs.com]
- Three Customer Loyalty Lessons From Coffee Companies–Only One Is Good [forbes.com]
- CMOs: Trends to Watch as You Prove Your Value in 2015 [business2community.com]
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10 Things Your Customers Wish You Knew About [blog.red-website-design.co.uk]
CMO Perspectives from August 18 2015
Back in the throes of summer vacations the web was ripe with great content to fill CMO Perspectives, but none more than a great piece from Brian Solis with his 5 takeaways to make customer experience a competitive advantage. Of course I think we were all just excited about his impending book launch, which is now here, hooray. This post featured:
- Marketing leadership is hard; find out how LinkedIn and Pinterest excel [venturebeat.com]
- The Countdown to Brian Solis’s New Book [xthebook.com]
- It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers? [briansolis.com]
- You May Be Surprised at the #1 B2B Marketing Responsibility of 2016 [b2bmarketinginsider.com]
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Applying Big Data to your Employee Engagement Strategy [v3b.com]
CMO Perspectives from October 13, 2015
In October’s CMO Perspectives we featured one of our favourites, Tony Zambito [customerthink.com], talking about three new perspectives to consider for customer journey mapping. We also looked at how Mercedes Benz [loyalty360.com], who admit they have some of the most demanding customers on the planet, are making customer experience the new marketing. Also featured in this post:
- Mercedes Benz CEO: Customer Experience is the New Marketing [Loyalty360.com]
- The Executive’s 60 Minute Survival Guide To Customer Analytics [blog.trak.io]
- Are You Creating an Empathetic Customer Experience? [businessvalueexchange.com]
- Customer Schmustomer: Audience Schmaudience [delightability.com]
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3 Ways CMOs Can Achieve Deeper Insights Into The Customer Journey [customerthink.com]
We hope you have delighted and enjoyed everything we have shared this year in CMO Perspectives. What is clear, is that none of it would be possible without the constant stream of amazing content put out in our industry. Keep them coming in 2016 and don’t forget to respond in the comments or tweet us @NICE_CX with your favourite pieces. Happy Holidays and see you next year!